Journal of Business and Social Review in Emerging Economies (Jun 2022)

Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women

  • Muhammad Akbar,
  • Fakhira Nasir,
  • Memoona Aslam,
  • Iqra Qasim

DOI
https://doi.org/10.26710/jbsee.v8i2.2249
Journal volume & issue
Vol. 8, no. 2

Abstract

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ABSTRACT In the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women. Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women. Design/Methodology/Approach:The research was based on a cross-sectional survey. The sample consisted of 250 working women. Sociocultural Attitude toward Appearance Questionnaire and Body Dissatisfaction Scalewere used for data collection. Findings:Multiple Regression analysis was applied to test the hypothesis. The findings indicated that family-pressure has a positive effect on body image dissatisfaction. The findings indicated that peer-pressure has a positive effect on body image dissatisfaction. . The findings indicated that media-pressure has a positive effect on body image dissatisfaction. Implications/Originality/Value: The findings empirically established the impact of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women.

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