Self-Efficacy and Subjective Norm as Mediators in the Role Model and Entrepreneurial Intention Link (A Case of Balinese Students)

Abstract

Several studies show entrepreneurship contributed significantly to economic growth. The increasing number of entrepreneurs can improve the economic condition in some countries. However, In Indonesia, the number of entrepreneurs compared to other countries in South Asia, such as Malaysia, Thailand, Vietnam, and the Philippines, are still low. Therefore, it is essential to analyze factors that might drive people’s intention to become an entrepreneur. Prior studies had examined entrepreneurial intention from some perspectives. Hence, this study tries to examine factors that might influence entrepreneurial intention, such as role models, self-efficacy, and subjective norms, by modifying the TPB framework model. In addition, this study also examines the variable of subjective norm and self-efficacy as the mediating variable of role model to entrepreneurial intention. This study implements a quantitative approach and collects sample data from university students in Bali. The total number of respondents for the sample data is 150. Moreover, the study results show that role model, subjective norms, and self-efficacy positively significantly influence students’ entrepreneurial intention. The result also shows that the role model is positive and significantly influences subjective norm and self-efficacy. The findings of this research can provide recommendations for government and universities to enhance students’ entrepreneurial intention.