Jurnal Manajemen dan Wirausaha (Oct 2019)

AN INVESTIGATION OF TOURISM MOTIVATION AND TOURIST ATTRACTION OF TOURISTS TO BALI

  • Christimulia Purnama Trimurti,
  • I Gusti Bagus Rai Utama

DOI
https://doi.org/10.9744/jmk.21.2.130-133
Journal volume & issue
Vol. 21, no. 2
pp. 130 – 133

Abstract

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The purpose of this study was to investigate the motivation of tourists to travel to Bali. This study used a sample with 213 respondents. The analytical tool used is factor analysis with SPSS version 24. The results of the study found two tourism motivation for tourists to vacation in Bali, namely by 'Traveling & Relax' and 'Health'. We also found the results of research on the tourist attraction of tourists on vacation in Bali, namely 'Government and Private Sector', 'Public Service', 'Bali nature and culture' and 'holiday and shopping'. This study has limitations, namely not looking for a relation­ship between push and pull motivation of tourists to Bali.

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