Pet Bottle Design, Correlation Analysis Of Pet Bottle Characteristics Subjective Judgment

Abstract

Ability to predict consumer’s reaction to particular design solution of the product is very important. Gathering andanalysis of subjective judgments of particular characteristics, based on which the aesthetic of the product is judged,is one of predicting the consumer’s reaction in the future. Knowledge gathered this manner can serve as a referencefor further studies of determining factors for aesthetic results and design quality. There are two opposed opinionsregarding prediction of aesthetic impression. One opinion is that taste of individual cannot be discussed because itis extremely variable and the possibility of meaningful analysis of aesthetic impression is rejected. Other opinionstates that there is a consistent preference of certain aesthetic characteristics despite individual and group differences.Main goal of this paper is to examine the correlation between subjective judgments of certain PET bottlecharacteristics. Analysis showed meaningful correlation between some of the PET bottle characteristics while othercharacteristics showed less correlation. It can be concluded that not all of the characteristics have the same influenceon the aesthetics and design quality of the PET bottle form. Emphasizing the characteristics relative to aesthetics ofthe product can produce better market results, taking in to account that consumer’s buy the product they consider tobe more attractive if other parameters of the product are similar.

Keywords

• design
• PET packaging
• modularity
• aesthetic
• subjective judgment