The Application of Smart Textiles in the Brand Fashion Design

Abstract

With the economic and social development, material life in the era of abundance is not only in meeting the basic needs of life, but also modern consumers become forced to pursue the spiritual and cultural needs. On the other side, clothing will not just fulfill the basic functions of beauty and suitability, thus, more consumers begin to pay closer attentions to apparel textile’s individuation expression and technological elements, or to some other deeper emotional requirements etc. Smart textiles originally belongs to the cutting-edge scientific field of fashion industry, however, with the booming development of internet industry and smart phone devices, acute apparel manufacturers must have to take a ride on advanced tech-trends and launch a wide expansion of smart textile fibres’s applications into the clothing industry. This thesis would present a basic introduction on the concept and classifications of the smart textile fibres, and then like to deploy a profound analysis of smart textiles applied in the brand fashion design.

Keywords

• Smart Textiles
• Brand
• Fashion Design
• Technology and Internet.