ANALYSIS OF INTEGRATED COMMUNITY EMPOWERMENT ON BAHARI SEMBILANG MANDIRI (BERLARI) PROGRAM

Abstract

The Bahari Sembilang Mandiri (BERLARI) Program is an integrated community empowerment with the involvement of various stakeholders based on the pentahelix model. The purpose of this study is to analyze the four pillars of Pertamina RU III Plaju's CSR strategy, stakeholder involvement, and program benefits. This study uses a qualitative descriptive research method which is intended to describe phenomena that occur in research subjects. Data collection was carried out using participatory observation techniques and in-depth interviews. The data analysis technique used is Qualitative Interactive. The steps taken are data reduction, data display, conclusion and verification. The implementation of the program is based on the implementation of the four pillars as an integrative CSR strategy, namely Pertamina Smart, Pertamina Sehat, Pertamina Hijau and Pertamina Berdikari. The Pertamina Smart pillar in the BERLARI Program is carried out in adult literacy education activities, disaster potential training, training on strengthening cooperative functions, and assistance with educational equipment. The Pertamina Sehat Pillar is carried out in health service and counseling activities, providing additional food for infants, pregnant and lactating mothers, aiding medical equipment, processing of organic waste through a patracomposter. The Pertamina Green pillar is embodied in and activities that refer to biodiversity conservation, mangrove reforestation, rare orchid breeding, organic vegetable development and the organization of nature tourism groups. In addition, the Pertamina Berdikari Pillar is carried out through a marine product business development program. Stakeholder engagement in this program is based on the pentahelix model, namely the involvement of five elements in this program consisting of academics, the business sector, government, society and the media in general. Only the role of public media for publication to the wider community is still not optimal. The benefits felt by the community with the BERLARI program consist of economic benefits, social benefits, and environmental benefits. Economic benefits consist of increased income, reduced costs of living and production needs, social benefits are the development of social capital and environmental benefits are environmental and sanitation health.

Keywords

• corporate social responsibility
• community empowerment
• stakeholder engagement