AI-Based User Empowerment for Empirical Social Research

Abstract

Manual labeling and categorization are extremely time-consuming and, thus, costly. AI and ML-supported information systems can bridge this gap and support labor-intensive digital activities. Since it requires categorization, coding-based analysis, such as qualitative content analysis, reaches its limits with large amounts of data and could benefit from AI and ML-based support. Empirical social research, its application domain, benefits from Big Data’s ability to create more extensive human behavior and development models. A range of applications are available for statistical analysis to serve this purpose. This paper aims to implement an information system that supports researchers in empirical social research in performing AI-supported qualitative content analysis. AI2VIS4BigData is a reference model that standardizes use cases and artifacts for Big Data information systems that integrate AI and ML for user empowerment. Thus, this work’s concepts and implementations try to achieve an AI2VIS4BigData-compliant information system that supports social researchers in categorizing text data and creating insightful dashboards. Thereby, the text categorization is based on an existing ML component. Furthermore, it presents two evaluations that were conducted for these concepts and implementations: a qualitative cognitive walkthrough assessing the system’s usability and a quantitative user study with 18 participants revealed that though the users perceive AI support as more efficient, they need more time to reflect on the recommendations. The research revealed that AI support increased the correctness of the users’ categorizations but also slowed down their decision-making. The assumption that this is due to the UI design and additional information for processing requires follow-up research.

Keywords

• information systems
• empirical social research
• qualitative content analysis
• big data applications
• artificial intelligence
• data visualization