The evolution and consolidation of the timeshare industry in a developing economy: The South African experience

Abstract

The timeshare industry is one of most under-researched aspects of tourism accommodation. Within existing scholarship most writings pertain to industry development and challenges in the USA and Europe. This paper provides an examination of the evolution and consolidation of the timeshare industry in South Africa from the 1980s to the present-day. The South African timeshare industry is revealed as one of the most mature in the international timeshare economy. Historically, the industry confronted parallel challenges to those in developed countries in respect of adapting the product to local conditions and confronting a tarnished image from the impact of unscrupulous developers. Currently the South African timeshare sector faces different challenges including service management and consumer dissatisfaction, marginalization within the tourism economy, and the need to address the emerging Black middle class market.

Keywords

• accommodation
• recreation
• timeshare industry
• South Africa