THE IMPORTANCE OF COLOR IN THE MAJOR ROMANIAN BRANDS MARKETING

Abstract

The approach of our study is to identify the most important elements which characterize the use of color in the successful Romanian brands marketing, starting from the main media of the marketing messages, such as: website, advertising posters used in campaigns in the past three years and package of the main product. In the background of Romanian brands’ sites, the predominant color is white, followed at a great distance by various shades of green, blue and red. The best positions in the top 50 are associated to the websites that use blue background in construction, followed by the red and yellow. The most common background colors for posters were blue, white, red and green, and the color associated with the best positions in the top 50 for the studied brands was red. The most colors used for the background of the main product package were white, green, blue, yellow and red. The color red was associated with the best top positions. For alcoholic beverages brands, the most common color was yellow, which is mainly used in the design of the main product package (beer and wine brands).

Keywords

• brands
• colour
• marketing
• Romania