Bìznes Inform (Jul 2020)
Cultural Factors of Business Development in the Context of Globalization of the World Economy
Abstract
The article is aimed at studying cultural factors of business development of well-known world companies within the globalization process. It is determined, that business culture is a system-forming element of enterprise and influences all spheres of its activity. It plays a crucial role in mobilizing all enterprise resources to expand the boundaries of its activities and enter international markets. Corporate cultures of famous corporations such as Procter and Gamble, Unilever, Royal Dutch Shell, Coca-Cola, Google, Facebook, Bento for Business, CB Insights, Adobe, Volkswagen, Daimler, Ford, BMW Group, are researched, identifying their features and factors of success in the development of culture. It is determined that many of the processes and rules of American and European enterprises are primarily focused on human rights. It has also been evident that the effectiveness of international business depends largely on the understanding of the culture of other countries, cultural differences between nations and the ability to adapt to them. In this regard, there is a need to study the peculiarities of national cultures and their impact on the business culture of organizations, development of approaches and methods for improving inter-cultural interaction, cultural adaptation, motivation, leadership, decision-making, and staff management in different cultural environments. In modern Ukrainian society sense of the concept of «business culture» is somewhat distorted. However, in Ukraine there are examples of developed business culture in companies and enterprises that are leaders in the market of services and goods. Among the large companies in Ukraine with the developed business culture can be identified Ukrnafta, Ukrtatnafta, Zaporizhstal, FozzyGroup, WOG, ATB-Market, Kyivstar, Epitsentr. It is determined that market leadership is a top priority for Ukrainian companies, while the staff is a value for only one third of enterprises. Vice versa, the foreign leaders’ priority is staff.
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