TOURISM DEVELOPMENT STRATEGY IN KUTAI KARTANEGARA REGENCY OF EAST KALIMANTAN, INDONESIA

Abstract

The right strategy is needed for sustainable tourism development in Kutai Kartanegara. Internal and external considerations are taken into account in the plan. The aim of this study is to look at the development strategy in Kutai Kartanegara Regency East Kalimantan for tourism in Kumala Island Tenggarong. The data was gathered by using (key person). The SWOT analysis method was used in this study. The tourism growth plan in Kutai Kartanegara Regency is in cell 3, which supports the turn-around strategy, according to the SWOT analysis method. According to the SWOT analysis, the issues identified in Kutai Kartanegara Regency’s tourism growth strategy are: 1) increasing promotion of Kumala Island tourism as a development center for Kutai and Dayak culture, and 2) maximizing investor use of galleries and homestays, 3) Increasing the budget for tourism infrastructure to support the development of a growing and high-demand tourist region, 4) improving skilled manpower in tourism management to support the development of an ecotourism area, and 5) improving tourist attractions in cultural development (the existence of lamin house).

Keywords

• strategy
• development
• kumala island
• tourism