Model to represent large graphs of user profiles in hbase on dsp side

Abstract

Success of Real-Time Bidding and advertising campaigns depends on building precise target audience profiles on Demand Side Platoform side. Modern Demand Side Platoform's user databases contain billions of profiles with multiple connections between each other. The challenge is to remain database efficient on usual read/write operations and allow to query information about connections in a graph manner. This article addresses a data model to represent a large profile databases with subset of graph-based operations and corresponding mapping to modern NoSQL databases like HBASE.

Keywords

• databases
• hbase
• graph
• real-time bidding
• demand side platform
• profile bridging