Introduction of coconut palm nectar with value added in the tourism región of Quintana Roo

Abstract

The coconut palm as consumption product has in other regions of the world an impact that could generate opportunities of economic growth in our country. To generate strategies of production, consumption and permanence of the coconut palm in the market, is a proposal that arises within the framework that INIFAP and Universidad de Colima and the School of Marketing beginning in 2006 up to this days. Through this document, is developing the main characteristics of the coconut palm, a proposal of standardization in the process of elaboration and pop marketing from the experiences obtained in Quintana Roo INIFAP research center and the marketing’s knowledge. Also are explained the processes which must be carried out for a similar process in any coconut region of Mexican country. This report is concluded with a model of competitiveness for the commercialization of the coconut palm.

Keywords

• cocotero
• néctar de coco
• tuba