Pojęcie sytuacji kryzysowej z punktu widzenia public relations

Ekonomiczne Problemy Usług. 2018;130 DOI 10.18276/epu.2018.130-04

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: English, Polish

Full-text formats available: PDF

 

AUTHORS

Marta Gaj (Akademia Wojsk Lądowych imienia generała Tadeusza Kościuszki we Wrocławiu Wydział Zarządzania)
Anna Dorobisz (Akademia Wojsk Lądowych imienia generała Tadeusza Kościuszki we Wrocławiu Wydział Zarządzania)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

The article deals with the management of the image of the organization during the crisis, which may influence the image. In the introductory part of the article, the authors define the basic concepts of this subject. Another element is the theoretical view of the crisis situation and its characteristics in relation to crisis management methods of the organization. In addition, the article includes information on the importance of public relations and the ability to communicate with the media during sudden events that may significantly affect the image of the company. The practical part describes the most common mistakes made by companies during such events. The final part of the article is a case study on the actual crisis situation and how the company’s image is managed.