Assessment of Rural Tourism through SWOT (Case Study: Rurals of Maragheh Central District)

Abstract

Maragheh township has located on Southeast of East Azerbaijan province. It has high potential for the rural tourism. The development of rural tourism can reduce migration, increase income, improve substructure and protect environment in study region. This study tries to introduce rural attractives, difficulties and challenges of rural tourism on the central portion of Maragheh township by SWOT model. The method of this study is research and analytic based. The results show that strong point of rural tourism in central district of Maragheh township is a natural attraction with weight of1105 (m=4.42). Lack of tourism facilities establishment etc, with weight of 1103 (m=4.41) is weakness point of rural tourism in this region. The protection by the government is the opportunity of tourism and the increase of social crimes is a threat to tourism in this region.

Keywords

• assessment capabilities
• rural tourism
• swot model
• maragheh township
• rurals of central district