TOOLS OF MARKETING COMMUNICATIONS IN POLITICS AND THE ECONOMY, DEPENDING ON THE LIFE CYCLE

Abstract

This article demonstrates how much can be similar absolutely different areas as politics and economy.Analyzing the approaches to marketing in these areas, you can gather a lot of valuable and useful. The authors discuss the tools of marketing communications, depending on the life cycle of goods and drawa parallel between business and politics. Note that thetools of marketing communications are very numerousand diverse but is most effective at a particular time. Provides specific recommendations on the relevance of tools, aimed at promotion of the goods in the certaintime intervals life cycle.

Keywords

• канал продвижения
• реклама
• политическая реклама
• политика
• жизненный цикл товара
• время рекламного воздействия
• уп равление каналом продвижения
• эффективность рекламного воздействия
• channel of promotion
• advertising
• politicaladvertising
• politics
• life cycle of goods
• time of advertising influence
• management promotion channel
• efficiency of advertising