EKOLOGISTYKA ELEMENTEM KSZTAŁTOWANIA SPOŁECZNEJ ODPOWIEDZIALNOŚCI BIZNESU

Abstract

The assumptions of corporate social responsibility of protecting the environment treat as one of the priorities of the current business activity. For these projects to be effective, it is necessary to seek new technical and logistic solutions that optimize energy, waste and raw materials economy. The implementation of ecologistics in business processes can effectively contribute not only to corporate social responsibility, but also to help to overcome the ecological crisis. The aim of this article is to pre­sent the role of ecologistics in shaping the basie activity of an enterprise, ta king into account the needs of ecological responsibility.

Keywords

• ecologistics
• corporate social responsibility
• supply chain management