Que peut-on attendre d’une régulation du sexisme dans la publicité en France ?

Abstract

Since the 1920s or earlier, advertisers have used sexuality, in varying degrees, to drive purchases. A society’s gender relations are thus represented in business communications through sexualized and sexist stereotypes. The author provides an update on the resistance that is holding the sector back and a survey of the power dynamics between feminist associations and regulatory bodies for the implementation of regulations.

Keywords

• advertisement
• stereotype
• sexism
• regulation
• France