Film Commissions, marketing territorial e turismo: uma revisão sistemática da literatura

Abstract

Based on a theoretical gap identified on the relationship between film commissions and marketing, this study carries out a systematic review of the literature with the aim of presenting a characterization of film commissions and their relationships with territorial marketing and tourism. The research carried out is exploratory-descriptive and had as its method the systematic integrative review of the literature as a way of identifying, selecting and qualitatively analyzing 25 articles from a universe of 348 works published in the databases of the Portal de Periódicos of the Coordination for the Improvement of Higher Education Personnel (Capes) of Brazil, Google Scholar, Spell and also, in a complementary way, in the Annals of the National Association of Graduate Studies in Tourism (ANPTUR). It appears that there is a mutual interest in film commissions in promoting their territory and, at the same time, seducing producers to capture audiovisual productions. It was observed that, in theory, film commissions can be understood as a territorial marketing organization. However, in practice, this action still takes place indirectly, often unrelated to other institutional departments of public management.

Keywords

• film comission
• audiovisual
• tourism
• territorial marketing
• integrative systematic literature review