TRADEMARK VARIETY OF RUSSIAN LINGUISTIC SPACE

Abstract

The article is devoted to the analysis of trademarks and brands, their functioning and adaptation in the Russian language space. Trademarks belong to the peripheral zone of the onomastic space and they are united into a general class of pragmonyms (proper names of goods) or pragmotonyms. Extralinguistic (historical, socio-economic, cultural) factors play a significant role in the creation and functioning of torarian brands. These factors help to understand individual nominative processes better in peripheral onomastic spaces. The integration of functionally powerful languages has led to the interaction of various pragmonym zones of Russian and foreign languages in the global communication space. The class of trademarks is dynamic, variable and difficult to organize.

Keywords

• trademark
• borrowing
• pragmonym
• linguistic and cultural approach
• extralinguistic factors
• товарная марка
• заимствование
• прагмоним
• лингво-культурологический подход
• экстралингвистические факторы