Field-Aware Neural Factorization Machine for Click-Through Rate Prediction

Abstract

Recommendation systems and computing advertisements are of great value for commercial applications. Click-through rate (CTR) prediction is a critical issue because the prediction accuracy affects the user experience and the revenue of merchants and platforms. Feature engineering is usually used to improve the click-through rate prediction; however, it heavily relies on user experience. It is difficult to construct a feature combination that can describe the complex patterns implied in the data. This paper combines the traditional feature combination methods and the deep neural networks to automate the feature combinations to improve the accuracy of the click-through rate prediction. We propose a mechanism named Field-aware Neural Factorization Machine (FNFM). This paper can have strong second-order feature interactive learning ability, such as Field-aware Factorization Machine; on this basis, a deep neural network is used for higher order feature combination learning. This experiment shows that the model has stronger expression ability than previous deep learning feature combination models, such as the DeepFM, DCN, and NFM.

Keywords

• Big data applications
• learning systems
• neural networks
• pattern analysis
• predictive models