LE MARKETING DES COOPERATIVES : UN LEVIER DE DEVELOPPEMENT DURABLE

Abstract

This work aims to analyze the marketing success factors of Moroccan cooperatives through an empirical approach on a representative sample of the Marrakech-Safi region. It highlights the major handicaps to the introduction of a marketing approach within these cooperatives, as well as the solutions proposed to face this situation. In light of the importance of cooperatives in sustainable development, cooperatives have a fundamental obligation to promote the sale of their offered objects based on their specific characteristics and by promoting their social, solidarity, ecological and ethical values.

Keywords

• cooperative
• marketing
• sustainable development
• economic and social development