Jurnal Komunikasi (Dec 2018)
Pengaruh Media Sosial Instagram dan WhatsApp Terhadap Pembentukan Budaya “Alone Together”
Abstract
Social media is now highly favored by many and considered quite effective by the people of Indonesia. One example taken in this study is the social media Instagram and WhatsApp, as social media is considered to affect the forms of activity and its behavior. This study aims to investigate the influence of social media Instagram and WhatsApp against the cultural establishment "Alone Together" at the University of Riau by using the theory of SOR (Stimulus-Organism-Response) as its foundation. This study uses a quantitative research in which data was collected through questionnaires distributed to 100 respondents who are students at the University of Riau by category determined by accidental sampling, and analyzed by simple linear regression program helped IBM SPSS version 20.0. This study examined whether or not the influence of indicators of variable X (Social Media Instagram and WhatsApp) to variable Y (culture Alone Together). Technology to fill the void and satisfaction with technology. Based on the results obtained through the SPSS 20.0 correlation coefficient of 0.403, 0.403 value lies between the value of 0,40-0.599 that was meaningful relationships, meaning that there is the influence of social media Instagram and WhatsApp against the cultural establishment in Riau University Alone Together with the effect of 16.3%, while the remaining 83.7% is influenced by other variables
