Management Science Letters (Jun 2020)

Brand image and price perceptions impact on purchase intentions: mediating brand trust

  • Kartika Aprilia Benhardy,
  • Hardiyansyah,
  • Agus Putranto,
  • Agus Putranto

DOI
https://doi.org/10.5267/j.msl.2020.5.035

Abstract

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Keywords