Sovremennye Issledovaniâ Socialʹnyh Problem (Aug 2020)
BASIC COMMUNICATIVE TACTICS OF YOUTH SLANG USE ON THE GERMAN LANGUAGE MATERIAL
Abstract
The article is devoted to the study of young Germans’ speech behavior while using youth slang, as well as strategic and tactical planning of German youth’s speech actions. It determines the relevance of the research in theoretical and applied aspects. Communicative strategy is considered in conjunction with speech and behavioral strategies. Communicative tactics is an action that contributes to the implementation of the strategy. The author considers two communicative strategies often used in speech behavior of German youth, i.e. “self-presentation” and “influencing the recipient”. As material of the research the author used 985 statements with slangisms, which were recorded while observing the speech behavior of students studying in Germersheim, as well as the examples found on German blogs and chats. The communicative strategy of “self-presentation” is realized through the following tactics: expressing membership in a group, expressing prestige, expressing attitude to objects and phenomena of surrounding reality, subjective self-characterization. The realization of the communicative strategy of “influencing the recipient” is facilitated by tactics: focusing on more important information for the recipient, hidden motivation, creating a friendly tonality of communication. Each tactics is analyzed on specific examples. The author comes to the conclusion that the communicative strategy of “self-presentation” is more common in German youth’s speech behavior. It reveals the main purpose of using slang in their speech, i.e. the identification of oneself with a certain group and at the same time alienation from other social groups. Purpose. The article aims to identify the main communication strategies and tactics implemented by young people in speech. The subject of analysis is German youth’s speech behavior in communication situations among peers. Methodology. The research is based on the method of observing the speech behavior of informants, the method of questioning to obtain linguistic and sociological material for further research, the method of contextual analysis and the descriptive method. Results. As a result of the research two main communication strategies that German young people use in communication among peers were identified. This is a communicative strategy of “self-presentation” and of “influencing the recipient.” Thus, the main goals of using slangisms are determined: to isolate oneself from the adult world, to be recognized among peers, to exert influence on them. Practical implications. The practical value of the research is determined by the possibility of using its results in theoretical and practical courses on intercultural communication, sociolinguistics.
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