Myreks - O Caso Da Startup Que Almeja O Mercado Mundial Dos Aplicativos

Abstract

The Myreks emerged as a startup that operates in the form of recommendation platform, rewarding its users for its power of influence. The user purchases a product and indicate to friends sharing on Facebook via Myreks application. The idea came in 2008 at the height of social networks by a professional with extensive experience in technology. To seek to leverage your business, the CEO earned an investment in the Fund SC. The investment obtained enable the practice of its initial strategy - product placement in foreign markets, more specifically in the United States. However, the social network Facebook, the application's main working tool, declines in the US, in addition, the country still faces the effects of the crisis of 2008. Given the new scenario found over your product insertion process on the market in 2011, Myreks will have to find strategies to deal with the decline of the social network and economic problems, keeping your business viable.

Keywords

• Strategy formation
• Distribution channels
• Startup
• Platform recommendation