Explaining the Strategic Model of E-Commerce in Agricultural Exports and Rural Entrepreneurship Development (with Emphasis on Resistance Economics Policies)

Abstract

The use of e-commerce technology is important in the dynamics of the economy, especially in planning and implementing export processes, as one of the goals of achieving a resilient economy. Accordingly, identifying and analyzing the strategic indicators of the e-commerce model in the export of agricultural products and rural entrepreneurship development has been the main goal of the present study. After conducting library studies and reviewing credible documents and sources, a list of 32 strategic indicators affecting the future of e-commerce in the field of agricultural exports and rural entrepreneurship development was obtained, followed by a questionnaire using The structural analysis method (interaction effect matrix) was designed and evaluated by forming a panel of 14 experts and their consensus on the effectiveness and effectiveness of each factor using MicMac software. The findings showed that 12 indicators of strengthening information security technologies; Development of telecommunication and infrastructure technologies; Adaptability to technological change; General e-commerce skills training; Development of banking and e-economy; Development of students' economics; Facilitate tax and customs laws; Transparency of e-commerce law; Risk management and strategic orientation; Flexibility of the export process; Improving trade and commerce; And the development of conversion and complementary industries has the greatest impact on the future of agricultural exports, with an emphasis on e-commerce.

Keywords

• e-commerce
• agricultural exports
• rural entrepreneurship
• structural analysis
• resistance economics