Uniwersytet wobec zmian i potrzeb współczesności. Kilka uwag na temat kierunków studiów o profilu praktycznym

Abstract

University vis-à-vis Changes and Needs of Contemporary Times. A Few Remarks on the Practical Fields of Study In the article the deliberations concerning university, its place in the present world, the status of academics and students, and cooperation between university and business were shown. Moreover, the authors pictured how amendments to the Higher Education Law in 2005 influenced the creation of new fields of study. Some new majors were presented, especially the practical ones created at the University of Silesia in Katowice. Particular attention was paid to the promotion and crisis communication, the field of study that was developed and still is managed in a substantive and organisational way by the academics in the Irena Bajerowa Institute of the Polish Language. Key words: university education, practical fields of study, promotion and crisis communication