PRODUITS D’ORIGINE ANIMALE ET COMPORTEMENT DU CONSOMMATEUR MAROCAIN : QUELLE INTEGRATION DE L’ETHIQUE ANIMALE DANS LES PRATIQUES DE CONSOMMATION ?

Abstract

Animal ethics is not a set of rules telling humans how to behave when interacting with animals, but an area for research into the moral responsability of humans towards animals as individuals. Investigations conducted in this research aim to understand theethics perceptions, expectations and attitudes towards animal ethics and products that respect this practice in the Moroccan context. To answer our objective, a review of the literature is drawn up and a detailed methodoogy for the establishment of a qualttaive and quantitative experimentations is presented. Results testify of reliability and validity of the suggested measures. The awarnessand the dimension faith towards ethical products have a significant impact on the attitude and thus on the purchasing intention of the Moroccan consumer

Keywords

• : ethics consumption
• animal ethics
• animal rights
• ethics products