Frontiers in Communication (Sep 2023)
Uber structure's managerial algorithmic communication and drivers' health issues: sensemaking of work strategic resistance
Abstract
This article focuses on the role that algorithms play as a communicative infrastructure that contributes to poorer occupational health in the gig economy by interviewing 50 Uber drivers based on the life-story methodological approach. Specifically, the paper draws attention to Uber structure's managerial algorithmic communication and its effects on drivers' occupational health by engaging with Giddens's theoretical framework of structure-agency and Weick's theory of sensemaking. Furthermore, the study also explores the different factors contributing to the construction of individual and collective resistance of drivers to Uber's monopoly. The findings reveal that Uber's structure imprisons the users' freedom of negotiation and action, which creates a stressful work environment as managerial algorithmic communication only functions effectively in ideal working conditions, while abnormality is very frequent in a profession like transportation. Driver agency consists of organizing individual and collective resistance to change Uber's work decisions and weaken them. On an outside platform, resistance strategies are deployed by drivers to pressure Uber, with the goal of protecting their occupational health.
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