Lingua e immagini nella comunicazione digitale

Abstract

In network communication, the meaning of a sentence seems to be given by the effect of different perceptions that are all simultaneously present in the utterance: this effect is achieved by using conglomerates of language and image. We are faced with a metamorphosis of the media communication structure that overlaps written text and image. The digital dimension assumed by communication in recent years has made it possible to focus more clearly on the model of conglomerates of language and image. Internet, especially social media, in fact, allows us to observe these conglomerates while speakers spontaneously create them; with the advent of digital culture, they have become the object of a specific field of study, and refer both to Image science and in the German area to Bildlinguistik.

Keywords

• Multimodality
• Intertextuality
• Metaphors
• Bildlinguistik
• Iconolinguistics.