Digital communications in the function of raising awareness about oncologic diseases: Differences in responses between respondents with different demographic characteristics

Abstract

At a time when the use of digital technologies has become totally available to a large number of people, digital transformations in the domain of health enable significant changes when it comes to knowledge, information and provision of healthcare services. Therefore, in the conditions of an increase in the number of people suffering from malignant diseases, the application of digital communications provides new frameworks for the provision of healthcare services as well as the organization of some preventive activities. The paper tests the differences in answers between respondents who have different demographic characteristics, general health assessment, performed screening and received information about malignant diseases. Carrying out this research, the authors want to draw attention to the current issues of the healthcare system, in order to define some strategies for new ways of doing business in healthcare. All their efforts are in that context.

Keywords

• digital communications
• patient awareness
• information
• demographic characteristics
• oncological diseases