When Do Haters Act? Peer Evaluation, Negative Relationships, and Brokerage

Abstract

In many organizational settings, individuals make evaluations in the context of affect-based negative relationships, in which an evaluator personally dislikes the evaluated individual. However, these dislikes are often held in check by norms of professionalism that preclude the use of personal preferences in objective evaluations. In this article, we draw from social network theory to suggest that only individuals that are network brokers—those who have the cognitive freedom to flout organizational norms—act to down-evaluate the peers they dislike. We evaluate our theory using two complementary studies: one field site study and an experiment. Our results, consistent across two different methodologies, suggest that overlooking an evaluator's negative relationships as well as the network positions that constrain or enable an individual's actions may lead to distortions in ubiquitous organizational peer evaluations processes and outcomes.

Keywords

• networks
• peer evaluation
• affect
• social structure
• brokerage