Cultural Factors on Female Entrepreneurship: A Literature Review

Abstract

Tourism industry is one of the leading sectors in economic development as create business opportunities, such as hospitality; food; handicraft; etc. However, gender stereotypes are still inherent in running a business so men dominate business ownership even though many women start a business. The low level of female entrepreneurship, based on several studies, identified by culture which limits their movement. It is because women are identical with housework. Given the lack of discussion on this issue, we’ll evaluate what has been studied theoretically and gained deep insight through literature review. A systematic review of the culture on female’s decision making for entrepreneurship will be undertaken in this study.

Keywords

• Culture
• Female Entrepreneurship
• Tourism