Factors affecting the development of commodity policy of the bakery industry

Abstract

The formation of an effective commodity policy is the basis for the economic success of the baking industry. Commodity policy is very important because a bread is a commodity of the first necessity and quickly loses its consumer characteristics, so it is necessary to meet the needs of customers in a timely manner and in the proper amount. The author investigates the factors influencing the formation of an effective commodity policy of the enterprises of the baking industry.

Keywords

• product policy
• enterprises of the bakery industry
• the factors influencing product policy
• the demand