FUNGSI KOMUNIKASI MASSA DALAM TELEVISI (Studi Kasus Program Acara ’Bukan Empat Mata’ di TRANS 7)

Abstract

This research is conducted to described and verified communication functions on television program called ’Bukan Empat Mata’ on Trans7. This research used survey method. Primary data gathered from questionnaires, while secondary data collected from related literatures. Research final gains, showing that ’Bukan Empat Mata’ serves two mass-communication functions, which are surveillance and linkage functions from media upon society, especially ’Bukan Empat Mata’ audiences come from Semarang University academics.

Keywords

• mass-communication functions
• television program