FEATURES OF INFLUENCING ESTIMATION IN SMALL FORMAT-TEXTS OF POLITICAL-ADMINISTRATIVE INTERNET-COMMUNICATION

Abstract

The article is devoted to the description of the specifics of expressing the influencing assessment by verbal and nonverbal means in small-format texts of political-administrative segment of the blogosphere. The author studies the main means of genre forming linguistic means, as well as the language estimation means and the specifics of verbal and visual components combining. On the basis of the analysis the conclusion is made that the texts under study have great pragmatic value in the aspect of strengthening the interaction between the power and the society due to the fact that twitters of the representatives of the executive power can be considered to be the creolized small-format texts. It is important that the texts mentioned have the form of multimedia with nonlinear realization and perform influencing estimation function.

Keywords

• small-format texts
• verbal and nonverbal means
• poly-coding
• blogosphere
• Twitter