Creative Community for Generation Z Teachers in Brazil Through Strategic Design

Abstract

This paper aims to examine the lack of engagement by Generation Z teachers in Brazil. We propose that Strategic Design offers new meanings by engaging in social innovation through the establishment of creative communities within the context of digital transformation for these teachers to explore other teaching spaces out of schools. The objective of this study is to gain insights into the functioning of a creative community and its potential to accommodate Generation Z teachers. To achieve this objective, we employed a netnographic analysis approach within the CoNUMIdade Turbo of NUMI Educação for ten days. Additionally, interviews were conducted with the community’s creators. The findings suggest that the establishment of a creative community requires the understanding of generational needs, also adopting a horizontal management structure to empower a collective creation and to foster connections, sociability, and affectivity between the members.