The (re)configuration language communication: An analysis of institutional fan pages on Facebook

Abstract

The research aims to analyze the language used by communication professionals in the digital social network Facebook, with the hypothesis that the language of institutional communication is being reconfigured significantly by the digital social networks. For such, qualitative research have done to identify concepts that are interwoven with the theme of the study and are the keys to their development, such as development of communication and language; internet and digital social networks, in addition to theoretical studies of arrays of language and thought, language functions; reconfiguration of language; among others. And also were made exploratory research by the scarcity of reflections on the theme and the delimitation of the sample being analyzed two fan pages of brands Guaraná Antarctica and Banco Itaú. Moreover, descriptive research have been done through systematic observation in the time interval determined for one month – December 2013, being analyzed the language used in these pages by the criteria of linguistic style, form, content and function of language, to the consequent consideration of the “objects” analyzed. Among the results of the work is presented as a particularity, in Facebook, the presence of verbal, visual, sonorous language and their hybridizations, and referential, conative and emotive functions of language, in a kind of unimídia that adds interactivity and hypertextuality.

Keywords

• Language
• Social Communication
• Information and Communication Technology
• Forms of Communication
• Digital Social Networks.