Health Communication as Apo-Mediation. The Impact of Communication Design on Health Prevention and Perception

Abstract

Considering the paradigmatic evolution of the concept of health into physical, psychological, and social well-being and its relational dimension determined by the continuous exchange between individuals, Design for Health Communication has developed new services, tools, and languages. This discussion paper aims to highlight the pivotal role of Communication Design in ensuring accessible content for health prevention and developing tools to inform citizens regarding medical issues and pro-health attitudes and behaviour. As evidence of the research conducted on the sanitary districts of Piacenza, the definition of guidelines for accessible sanitary networks and social actors in the territory redefines the designer’s responsibility as a bridge between citizens, doctors, and community in a broader sense, to ensure that the information for a better Health Literacy is both widespread and effective.