Etnografia Polska (Nov 2012)
Sztuka słuchania, sztuka mówienia. Miejsce i rola absolwentów kierunków humanistycznych w Public Relations
Abstract
Showing the place and the role of the graduates of humanistic departments (faculties of arts) in the area of public relations is the aim of this article. These lines, despite obvious differences resulting from the range and the object of the scientific reflection, have a lot in common. The three following fields of study; journalism, sociology and cultural anthropology attribute a great role to communication, language and their influence on the individual, group and culture. Also, for many lecturers, who also function as various experts, advisors, journalists or simply people appearing in media, a very important form of work with their students is interpersonal communication. The graduates of faculties of art turn out to be useful in the areas where communication skills are necessary, in contacts with the internal public as well as the external institutions working on the market. They use their knowledge (relating to culture and communication) successfully building good contacts and relationships with the other people. They also show empathy which is crucial to build up socially related working teams focused on short and long-term campaigns and goals. All kinds of organizations, not only connected with economy, must have good relations with society, especially local community, which expects the organization to engage in local issues such as improving the education system, providing possibilities for personal development, eliminating poverty and social inequalities, creating new workplaces, protecting the environment, etc.
