RESEARCH ON ROMANIA’S EXPORTS FOR IDENTIFYING POTENTIAL COMPETITIVE ADVANTAGE DURING TURBULENT TIMES

Abstract

This paper’s objective is to present a comprehensive view on the evolution of the Romania’s exports between 2018-2022 and its interdependence with imported goods and foreign direct investments in the same period. This topic is particularly relevant nowadays since world is going thru multiple crises that indicates turbulent times at least on short and medium term. Romania, with a long-term war at its borders, is facing the biggest challenges after the 2008 financial crisis and need to understand its current status quo on the international trade and areas on which should focus to obtain a competitive advantage through cost, differentiation, or both. These tempestuous times are an opportunity for Romania to address the current challenges and to assure a transition to a stronger and resilient economy. Therefore, the paper will analysis the Romania competitiveness in the international trade in the current context and will offer a view on the potential competitive advantages. Besides capturing the evolution of exports, imports and foreign direct investments, the paper includes recommendations that could be valuable for exporting companies and the government of Romania in understanding the potential actions that could be taken to obtain a competitive advantage.

Keywords

• competitive advantage
• exports
• foreign direct investments
• strategy