The focus of this research is directed at identifying the model of integrative urban tourism-based social capital. The governance model used the Pentahelix approach to develop and integrate various actors in the tourism development process. It is strengthened using a social capital and developing tourist destinations approaches. The social capital approach is used to understand the motivation of community behavior in the development and/or development of urban tourism. The concept of developing tourist destinations is used to see whether the development of urban tourism has met sustainability tourism criteria. The research was conducted in Kampung Warna Warni (Colorful Village) Jodipan, Malang City. The research methodology used was qualitative approach with descriptive analysis techniques. Data collection was done through in-depth interviews with tourism, private, government and community actors. The results of this study indicate that social capital is a major driver in the development of urban tourism. The collaborative governance approach is proven to be able to develop tourism destinations through strengthening social capital in a sustainable manner.