INTERNATIONALIZATION THROUGH PROJECT MANAGEMENT: CONSIDERATIONS ON HOW TO UTILIZE THE LCC MODEL® TO SUPPORT THE INTERNATIONALIZATION OF INCUBATED COMPANIES

Abstract

Due to the world scenario of continuous transformations and high competitiveness, in which business models become increasingly dynamic and innovative; there is a constant need for companies and entrepreneurs to adopt an internationalization strategy as a prerequisite for expansion and survival of companies. In order to overcome the many challenges of internationalization, a project management approach could be an alternative to address the internationalization demands for incubated companies, optimizing their international growth strategy. The present article endeavours to support the utilization of the visual project management technique Life Cycle Canvas (Veras, 2016) to promote the internationalization process of incubated companies, through the development of a methodology that prioritize the choice of key areas for project management based on the most relevant constructs found in the business literature on internationalization strategies and barriers, business incubators and international competitiveness. The research was bibliographical and documental based on a content analysis approach (Bardin, 2011; Saunders et al, 2016), examining the constructs behind the internationalization of incubated companies and how they could be adapted as a project management process following the PMBOK and PRINCE 2 methodology in a replicable and systematic manner. As a result of the work, the four internationalization constructs previously analysed by Costa et al (2019) – Strategic Management of Internationalization; Business Incubators Management; Internal and Operational/Managerial Barriers; and External Barriers – were adapted as a prioritization tool utilizing the GUT Matrix, thus creating an instrument to optimize the LCC usage in incubated companies and to facilitate the internationalization process from as a project management approach.

Keywords

• internationalization
• incubated companies
• life cycle canvas