Improving the quality of Internet banking services: An implementation of the quality function deployment (QFD) concept

Abstract

The competition in the business world, including banking, is getting tighter. For that, every bank must think of the right strategy to win the competition. One important strategy for winning competition is to prioritize customer satisfaction which is determined by the quality of banking services offered to customers. This study aims to analyze and process proposals for improvement in service quality in terms of using internet banking services based on the Quality Function Deployment (QFD) method through the preparation of the House of Quality (HoQ). The study was conducted on 120 internet banking users at the BRI Balikpapan Branch Office in East Kalimantan. From the results of the analysis, it is known that there are 11 indicators of bank internet banking service quality that must be improved as the first priority and 4 indicators as the second priority. Based on the results of data processing using QFD through the preparation of HoQ, it is known that there are 6 priority improvements that must be made by the bank. From the results of this study, it can be seen strategies for improving internet banking services to improve the quality of internet banking services at the BRI Balikpapan Branch Office, namely the added of new online chat features, perform server maintenance, carry out enrolment of new internet banking features, evaluate the process speed of each application feature, conduct regular website feature evaluations every quarter and perform network repair.

Keywords

• internet banking
• quality function deployment
• house of quality