WOMEN AS THOUGHTFUL AND RESPONSIBLE CONSUMERS OF TOURISM: GENDER DIFFERENCES IN TOURISM CONSUMPTION PATTERNS AND ATTITUDES TOWARDS TOURISM

Abstract

A particularly important area of research in tourism management is the study of consumer habits and attitudes towards tourism. With this in mind, an online survey was conducted in 2018 to investigate the attitudes and consumption habits of the Hungarian population towards tourism. The survey is representative of the Hungarian population aged 15–74 by gender, age groups (10-year intervals), and region of residence. Five variables were included in the analysis: gender, generations, type of municipality of residence, level of education, and subjective perception of income status. This study focuses on gender differences in. The aim of the study was to call attention to the disparate tourism consumption patterns and attitudes of females and males. Based on the statistical analysis of a representative sample of 1,085 respondents, our hypotheses about statistically verifiable differences between female and male tourism consumption behaviours were confirmed. It was found that women are more open than men to adopting environmentally responsible consumer behaviours when travelling.

Keywords

• tourism
• happiness
• security
• responsibility
• gender