Strategi presentasi diri pengguna instagram ditinjau dari tipe kepribadian

Abstract

Instagram as social media platform has many functions, one of which is for self-presentation. An excessive self-presentation on Instagram may result in the formation different identity between real life and online. There are various strategies in self-presentation on social media which can be referred as self-presentation strategy. The self-presentation on instagram has different purposes. This study aims at finding the different of self-presentation strategy between extrovert and introvert. There were 212 instagram users aged 18-24 years old as the subjects of the study. Sampling technique was the sampling non-probability technique, with particular of accidental sampling. The variable were measured using Self-Presentation Strategies scale via SNS and Eysenck Personality Inventory A. The calculation result which used the independent t-test showed there was a different in using self-presentation strategy between the extrovert and introvert. The extrovert users had relative higher average value than the introvert ones (Ingratiation M=10.015, Supplication M=5.636, and Enhancement M=10.88). Yet, there was no significant different in self-presentation strategy between ingratiation and supplication.

Keywords

• instagram
• personality type
• self presentation strategies