PHOTOGRAPHY IN MEDIA TEXT: IDEOLOGIZATION OF SENSE, MORAL ATTITUDE OR INFORMATION MODEL

Abstract

With the beginning of the data visualization process and the need to maintain competitiveness in the media market, printed journalistic text began to widely use the possibilities of photography, both informative and manipulative. The possibility of interpreting the photographic message was occupied not only by foreign, but also by domestic researchers. The range of values of photography in a creolized media text is quite wide, from the ideologization of consciousness and manipulation of the moral attitudes of representatives of the target audience to the perception of the photo as a separate information model, which can be both one of the navigation mechanisms throughout the body of the article, and represent a completely independent visual text. The proposed work is devoted to the perception and interpretation of photos from the point of view of different researchers.

Keywords

• media text
• visualization
• interpretation
• content ideologization
• denotative and connotative communication
• information model