Analysis of health warning signs on alcoholic beverage packaging using the eye-tracking method

Abstract

Producers must mark packaging with various warning signs, including the harm of alcohol consumption. The most popular warnings inform about the required consumer age (e.g., “alcohol only for adults”), consequences of drunk driving (e.g., “don’t drink and drive”), and advisable abstaining from drinking during pregnancy.

Keywords

• eye-tracking technique
• alcoholic beverage warnings
• warning signs
• perception of warning signs