Economics & Sociology (Jun 2021)

How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis

  • Agota Giedrė Raišienė,
  • Walter Wymer,
  • Valda Dirginčienė

DOI
https://doi.org/10.14254/2071-789X.2021/14-2/13
Journal volume & issue
Vol. 14, no. 2

Abstract

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Keywords